One social media channel that can work wonders for your dealership’s online marketing efforts is YouTube! According to an article by Grow, it’s the second largest search engine – only after Google. In fact, having a presence on YouTube will help your search engine rankings because the site is also owned by Google! In addition to increased search visibility, your potential customers tend to prefer watching a video over reading an article – it’s easier and usually more entertaining. Billions of YouTube videos are watched every day.
Creating a YouTube account is simple. Your next step is optimization! Here are some tips for boosting views on videos of your units:
- Create a video title that includes the year, make, and model of the unit as well as your dealership’s name, city, and state.
- Add relevant content to the video description that will help draw future customers in. Include relevant information about the unit as well as contact information for your dealership.
- Upload your dealership logo to your YouTube channel for brand recognition and to claim your brand on the social media channel.
- Embed the video on your dealership website!
Pictures are an obvious necessity on your dealership website – your customers want to see what your units look like, no-brainer! Videos take it a step further, allowing people to actually see the units in action. Drive engagement on your website by including videos with your inventory, and keep visitors on your site for longer. This will increase your average visit duration, which tells Google to rank your site higher.
If you’re feeling extra inspired, add a personal touch to your video! People are more trusting and are naturally drawn to promotional pieces that feel human – much harder to do through written text than with even a simple, 30-second video.
We hope you take these tips & tricks and utilize them to increase your dealership’s presence online – visit www.youtube.com to get started.
