Drive More Business by Consistently Advertising Your Inventory Online
It may seem practical and cost-effective to reduce your digital marketing spend during the slow months when you don’t have inventory on your lot. However,…
Dealer Spike Blog
Online Advertising Tools that Go Beyond Your Website
Your website is your dealership’s online headquarters, where you can manage your inventory, connect with virtual shoppers and grow your online presence, but it shouldn’t…
Which Digital Communication Channels Are Crucial to Your Customer Service?
How easily can a customer contact your dealership from your website or social platforms? If your phone isn’t ringing and customers aren’t visiting your dealership,…
Content that Converts
2020 has been an impactful year for consumer behavior. Following the onset of the COVID-19 pandemic, consumers are paying much closer attention to brands’ messaging,…
Propel Your Dealership Down the Path to Success
While we don’t know how long the effects of the COVID-19 pandemic will linger, we do know that dealerships’ immediate and long-term success hinges on…
Optimize Your SEO Strategy for the Fall Season
The autumn season is almost here, and consumers are turning their attention to the units and parts they plan to purchase for fall. While you…
Content: The Key to Search Engine Rankings
Ranking highly on search engines such as Google requires adhering to some key factors on your website (you can learn more about good SEO practices…
Retarget and Acquire New Leads with Facebook Marketing
Facebook offers the largest social network to connect with online leads and drive more business to your dealership. About 1.6 billion people interact with small…
Convert More Leads with an Optimized Digital Marketing Strategy
Most customers today research a product online before visiting the dealership, and thanks to the recent pandemic shutdown, the internet now plays a bigger role…
Web Design from a Buyer’s Perspective
What does a potential customer see when they visit your website? Where are their eyes drawn? Can they locate important information such as contact info,…
Increase Your ROI by Optimizing Your Online Showroom
Imagine a customer walks into your dealership showroom and there are no units on display. Do you think that customer will still make a purchase?…
How to Convert One-Time Trailer Buyers into Loyal Customers
After you have sold a unit or piece of equipment to a buyer, do you expect to see that buyer again? Maintaining contact with buyers…