Dealer Spike Blog

The digital marketing world is ever-changing, and it's important to stay on top of new trends and changes in technology to stay competitive. Here we…

We've spoken before on this blog about the idea of a leader versus a boss, specifically in this blog post from May.  Today we are…

Consider why, as a consumer, you may sign up for an e-newsletter subscription from a given business. When it comes down to it, most people…

As a web provider in the powersports industry, we notice that most dealers don't put a TON of thought into their "About Us" page. It…

Overwhelmingly, marketers are finding that today’s consumers want everything personalized – custom to them as individuals. If you can’t answer their question, solve their problem,…

As a dealership owner or manager, you must consider the performance of your dealership website. In 2016, your website is your #1 salesman. It’s where…

When employees are acknowledged and praised for doing a good job, it gives them validation and motivation to continue to do even better. Here are…

As a dealership owner/manager or someone who works for a dealership, you are surely well aware that customer friendliness is important. As we’ve discussed in…

Two pieces written online recently caught our eye, both sharing tips for optimal success at the dealership owner level – one from a blog post…

Are you utilizing all of the resources that are available to find and market to the right customers? If you're not sure, we may have…