Paid advertising is a highly effective method for generating sales because it allows your business to reach a high volume of online users. Also called search engine marketing, this technique targets potential customers who are inclined to already make a purchase.
Pay Per Click (PPC)/ Search Engine Marketing (SEM) is an advertising method that charges advertisers based on the frequency that their ad is clicked on. In return for their investment, ads that reach frequent engagement are placed higher in search results. With SEM ads, you can automatically direct traffic to your website. The more your ad is clicked on, the cheaper it becomes – so investing in the beginning can take you a long way.
Not only do PPC ads direct more traffic, but they also direct more online users who are in the market for your products straight to your site. It’s the exact kind of audience you’re already looking for – and you have the ability to choose who to target, where to target, how much you want to spend, and what ads you want to present. You are in control of your SEM campaign, and it’s in your hands to determine how successful it will be. Paid advertising can accomplish a lot in boosting visibility, generating leads, and increasing sales for your dealership.
Google Adwords is the most commonly used SEM platform. In a PPC model, businesses bid on keywords and pay for each earned click on their advertisement. Each time someone makes a relevant search, Google pulls your account from the Adwords platform and places ads within its search results pages – ideally at the top or bottom of the first page. This creates an opportunity for businesses to grow their customer base by reaching potentials in the market. Not only are you increasing visibility overall, but you’re connecting with the people already interested in your products. These users are already actively looking for a dealership like yours, and SEM allows search engines to make that connection.
Research has shown that 1/3 of users will click on the top Google search result*. PPC advertisements are not your ordinary ads. These ads are presented the same way as all other search results, but pushed to the top with a small “AD” icon. An ordinary viewer may not even realize that it is an ad. If you are a new dealership, PPC ads can be a great way to generate leads to your business. It takes time to reach one of the top spots on Google, but it can be extremely beneficial for your business to work toward that goal.
With paid advertising, it’s important to keep track of which advertisements are doing well, and which are not. Businesses can use this data to grow their customer database, and alter marketing strategies based off results. Through tracking and monitoring these results, you’ll be able to modify and reach your searchers’ needs, ultimately generating higher quality leads.
*Hubspot