Resource Hub
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What is Dynamic Remarketing?
While marketing online is a straightforward concept – showing dealership inventory and products to customers, typically…
Why Search + Social is Best for PPC Strategy
Often when the topic of pay-per-click (PPC) ads comes up, thoughts immediately go to search engines. While there is clea…
Best Practices: Sales Strategy In The Dealership
One of the top reasons why a consumer decides not to purchase from a dealership is because they feel pressured by a sale…
Make the Most of Your Ad Spend
Whether your dealership’s advertising budget is big or small, there are strategic ways to maximize that spend most…
Two More Reasons to Target Prospects with PPC
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that o…
Custom Ads Drive Real Results
Pay-Per-Click (PPC) ads, also referred to as Search Engine Marketing (SEM) ads, are widely popular for good reason. Runn…
Content Writing & Your Search Engine Rankings
It’s no secret that there are some key factors to help YOUR dealership website rank above the rest on Google and o…
3 Guidelines for Superior Social Media Strategy
Maintaining an active and effective presence on social media can be anything but simple. Make it easier on your dealersh…
5 Must Do Winter Activities
There is just under a month left before the winter season ends – have you gotten your fill of winter fun? Building…
Getting Specific with Facebook Advertising
Many dealers find that Facebook is the most useful platform for advertising their business, and that makes sense when yo…
Why Email is (Still) So Powerful
You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold a ma…
Your Social Media Strategy Needs YouTube – Here’s Why
It can be easy to forget about YouTube when it comes to social media channels. Unlike Facebook or Twitter, you’re…